Goodlord alternatives for self-managing landlords (2026)
Short answer: Goodlord is a lettings platform sold to letting agents, with no published prices. A self-managing landlord can only buy its referencing through the NRLA (£40.20 including VAT for non-members). If you let without an agent, the alternatives are pay-per-check referencing you can buy yourself — RentFig (£9 credit check, £19 full reference), Oops Insurance (£9.99 / £14.99) or OpenRent (£30) — plus software to run the tenancy, such as RentFig.
Prices and features checked on each provider's own website on 14 October 2026.
What Goodlord is
Goodlord (now at goodlord.com) is a lettings platform for agents: tenant referencing in four tiers — Essential, Control (Vouch), PRO and Priority — plus rent protection, tenancy paperwork and a Section 13 rent-increase tool. Its Control (Vouch), PRO and Priority references are marked “fully insurable”. It publishes no prices and sells through demos. Its Landlord Hub is a dashboard for landlords working with a letting agent to view their portfolio; it isn't a self-management tool.
Landlords without an agent can buy Goodlord-powered referencing through the NRLA: £23.40 for members and £40.20 for non-members including VAT for a full reference, with NRLA membership at £125 a year. If that's the route you're weighing up, see NRLA referencing alternatives. Goodlord has a 4.4 rating from about 45,000 Trustpilot reviews, largely from tenants and agents who went through referencing.
Why landlords look for an alternative
- It's built for letting agents — there's no self-serve sign-up or published pricing for landlords.
- The only landlord route to its referencing is through the NRLA, at £40.20 for non-members.
- It doesn't do landlord accounting or Making Tax Digital.
The alternatives compared
| Software | Price | Best for | Worth knowing |
|---|---|---|---|
| RentFig | £9 credit check / £19 full reference (£7 / £17 with a free account); software free for 2 tenancies, then from £9/mo | Landlords who want referencing and the whole tenancy managed in one place | Our own product. Pay per check, no subscription; full reference includes Right to Rent (England). Not VAT-registered — no VAT to add. |
| Oops Insurance | £9.99 credit check / £14.99 full reference | The cheapest full reference | Undercuts RentFig on a full reference. Also sells rent protection and landlord insurance, but no tenancy management software. |
| OpenRent | £30 per tenant or guarantor, including VAT | Landlords already advertising on OpenRent | Referencing alongside its letting service. |
| NRLA (powered by Goodlord) | Full reference £23.40 members / £40.20 non-members, including VAT; membership £125/yr | NRLA members who want Goodlord's checks | This is Goodlord's own referencing, bought through the NRLA — not an independent provider. |
Where RentFig fits — honestly
Good fit if you want
- Buying a reference yourself, today, without an agent or subscription
- Moving straight from referencing into the tenancy: agreement, e-signatures, deposit, compliance and rent chasing
- MTD and landlord accounts in the same app
Look elsewhere if you need
- The cheapest full reference — Oops Insurance is £14.99 against our £19
- Rent guarantee insurance bundled with referencing
- Letting-agent workflows at scale
Frequently asked questions
- Can a landlord use Goodlord without an agent?
- Not directly — Goodlord sells to letting agents. Self-managing landlords can buy Goodlord-powered referencing through the NRLA: £23.40 for members or £40.20 for non-members, including VAT.
- How much does Goodlord referencing cost?
- Goodlord doesn't publish prices for agents. Through the NRLA, a full reference is £23.40 for members and £40.20 for non-members, a priority reference £36 / £50.40, and a company reference £48 / £60, all including VAT.
- What's the cheapest alternative to Goodlord referencing?
- Oops Insurance's full reference is £14.99 and RentFig's is £19 (£17 with a free account); for a credit check only, RentFig is £9 (£7 with a free account) and Oops £9.99.
- Is Vouch the same as Goodlord?
- Vouch is now part of Goodlord — its referencing survives as Goodlord's "Control (Vouch)" tier. See our Vouch alternatives page for more.
Sources
- Goodlord landlord solutions
- Goodlord tenant referencing
- NRLA tenant referencing
- Goodlord on Trustpilot
- OpenRent tenant referencing
- Oops Insurance tenant referencing
Prices change — check each provider's site before you buy. RentFig is our own product; we've tried to be fair to everyone listed.